Kathmandu – March 21, 2025 – Proton e. MAS7 has been officially launched in Nepal by Jagdamba Motors Pvt Ltd. This event was officiated by His Excellency Tuan Mohd Firdaus Azman, Chargé d’Affaires, Embassy of Malaysia, Kathmandu , making it a historic event for Shanker Group, a leading conglomerate of Nepal. PROTON e.MAS7 was a highly anticipated model by Proton in Nepal post it’s debut in the Malaysian market in December 2024.
The launch event was held at Hyatt Regency, Kathmandu in the presence of eminent dignitaries like Mr. Dr Li ChunRong CEO of Proton, Mr Zhang Qiang CEO Pronet, Mr. Lim Meng Thong VP & ISD Director. Along with them in the audience were present several prominent faces of the banking and business industry, automotive industry professionals, media personalities and car enthusiasts. As Nepal progresses towards a greener and sustainable future, the e.MAS7 has been launched in two variants- Prime and Premium
Proton e.MAS 7 Leads Innovation, Equipped with the Latest Technologies And 5-Star Safety Features
The all-new Proton e.MAS 7 comes with both Prime and Premium variants, which will be available in six colours—Platinum Silver, Turquoise Green, Slate Grey, Quartz Rose, Moyu Black and Lithium White. The selected tones complement the stylish design language and help to accentuate the silhouette of the Proton e.MAS 7.
With a tagline of ‘Intelligence that Electrifies’, PROTON’s very first EV is equipped with the latest technologies.
Key Features & Technologies:
Built on the Global Modular Architecture (GMA) platform.
Equipped with a 12-in-1 intelligent electric propulsion system.
Features innovative Cell-to-Body (CTB) battery architecture.
Introduces Aegis Short-Blade Battery (new-generation lithium iron phosphate).
Safety & Performance:
L2-ADAS (Level 2 Advanced Driver Assistance System).
360-Degree View Camera.
5-Star ASEAN NCAP safety rating.
160kW power and 320Nm torque.
0 to 100km/h in 6.9 seconds.
35-meter braking distance from 100km/h to stop.
Battery & Charging:
Prime variant: 49.52kWh battery with 345km WLTP range.
Premium variant: 60.22kWh battery with 410km WLTP range.
Supports DC fast charging (30-80% charge in 20 minutes).
10 minutes of charging recovers 135km of range.
Interior & Comfort:
Ventilated car seats and ample legroom.
33 storage compartments.
The 16-speaker Sound Wave system with WANOS technology.
Best-in-class 256-color ambient lighting.
15.4-inch, 2.5K resolution touchscreen display.
Addressing the launch, Mr. Sahil Agrawal, Managing Director of Jagdamba Motors Pvt. Ltd., said- ‘We are thrilled to launch the Proton e. MAS7 in Nepal, a nation well on its way to sustainable mobility. Our mission is to offer a high-performance yet sustainable vehicle that matches the hopes and expectations of Nepali customers and complements the government’s clean energy policy. We understand that the 4W-EV segment is highly competitive, but we are confident that the PROTON e. MAS7 will soon become customers favourite.”
Financial Scheme for Proton customers
Lowest Interest Rate at 4.99% with Jagdamba Hire Purchase
Minimum EMI starting from Rs. 49,900 on financing through banks
Free road tax for a year
Complimentary 7kW AC Home charging pack
Complimentary 3.5kW AC portable charger
6 years/150,000 KM Basic Warranty Coverage
8 years/150,000 KM Specific Warranty Coverage
Special gifts worth Rs.50,000 for first 100 customers
The on-road price of Proton e. MAS7 Prime and Premium without insurance are as follows:
| Model | Battery Power | Motor Power | MRP |
| e.MAS 7 Prime | 49.52 kWh | 160 kW | Rs. 56,99,000 |
| e.MAS 7 Premium | 60.22 kWh | 160 kW | Rs. 67,99,000 |
About Proton e.MAS
Proton e.MAS is Malaysia’s pioneering national electric vehicle and new energy brand, a sub-brand of PROTON and distributed by PRO- NET. Playing a pivotal role in EV adoption and building the brand’s ecosystem, Proton e.MAS is dedicated to leading the charge towards sustainable transportation with an unwavering commitment to innovation and excellence. Our expanding network of dealerships, comprehensive after sales services, and ecosystem ensures that every customer enjoys a seamless and gratifying experience. Our mission, aligned with our parent company PROTON is to INSPIRE CONNECTIONS by consistently delivering Innovative Technology, Reliability, and international standards. Proton e.MAS was unveiled on 12 June 2024 and formally launched on 21 December 2024.
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